According to a representative from the Colorado tourism board, "This small town in central Colorado had been a best-kept secret for years." Popular attractions that have been luring those in the know to Salida for years include top-notch rafting on the Arkansas River, as well as the FIBArk rafting festival, the oldest festival of its kind in the country. An up-and-coming artistic community is adding further appeal (and luring a different kind of crowd) to the historical mountain city. Galleries and boutiques selling locally made crafts have popped up on the streets of Salida in recent years. The local art vibe is further cultivated at the new SteamPlant, an event space hosting art galleries, music performances, and public events.